Today you’re customer has fast access to unlimited amounts of information. This information includes your business and your competitors. Today’s consumers do not want to wait. You must embrace your potential customers and clients properly online if you want to grow your business.
Your online presence is more important than ever especially with your website.
You have an opportunity to capture leads whenever and wherever using your website as the perfect marketing tool. Your website should have all the information a potential client or customer needs to make doing business with you their choice!
Accessibility
- Do potential clients and customers have access to your business online?
- (do you have; a website with search engine optimization, mobile friendliness, the proper social media accounts, reviews and ratings accounts from Google, Bing, Yelp etc)
Image
- What sort of image does your online presence convey to your potential client or customer?
- (do you have; a professional look, modern design standards, fast loading, correct grammar)
Usefulness
- For instance, if you're a restaurant, are your hours listed? Is your menu available? Are your listed services correct and up to date?
- (do you have; proper email addresses, phone numbers, hours, etc)